In my Writing for Public Relations class we were tasked with creating different PR materials for a brand of our choice. I chose Canzelle Alpacas, which is an alpaca farm located in Carpinteria. This was a valuable experience because I got to write and design for a real company. Through this course I gained a greater understanding of what PR is, its purpose, and how it differs from advertising and marketing. Additionally, we learned how to craft compelling press releases, effective pitches to journalists, and engaging social media conten. Overall, this was a valuable learning experience on how to create and implement strategic communication campaigns.