UCSB Intercollegiate Athletics Communications Intern

During my time interning with the UCSB athletics program, I honed my skills in various aspects of sports communication and digital marketing. My main focus was managing the UCSB athletics social media accounts, where I posted live game highlights on Instagram and Twitter. My real-time updates and highlights kept followers engaged and informed, creating a dynamic and interactive online presence. I focused on delivering timely and visually appealing content that resonated with the sports community. I also helped to ensure that home games ran smoothly, and all communication between the teams, workers, and media ran smoothly.

One of my key achievements was growing the UCSB athletics Instagram following by 10.7K, a 13% increase from December 2021 to June 2022. By increasing the posting frequency and creating more interactive stories, I was able to attract and retain a larger audience. My strategies included leveraging interactive features such as polls and behind-the-scenes content to boost engagement and foster a sense of community among followers.

What I did:

  • Posted reviews, recaps, general news releases, box scores, and feature stories
  • Post box scores and stats to ucsbgauchos.com
  • Updated record books and bios for coaches, student-athletes, and staff
  • Worked as a liaison between UCSB Athletics and the Big West Conference when it comes to storylines, statistical information, and nominations/voting for awards
  • Provided pregame/in-game/post-game box score printouts for both teams and the attending media
  • Worked as the official scorekeeper or scoreboard operator at some home games